I just got a new phone and it so happens to be an iPhone. So I was looking at beauty Apps which are downloaded from the Apple Store to make my job as a Make-up artist fun and gather information on new products.
I’m happy that beauty is represented and some Apps simply come under the search term make-up, but I’m also very put out by the fact that so many beauty companies are not utilizing this fantastic platform to educate and sell products. What are they playing at?
Let’s start with the ultimate leader of the pack when it comes to beauty Apps for iPhone that I’ve found so far!
Barry M. Yes not only has Barry M got a very well designed and functional App for their make-up line they’ve also got a separate one for nails too!
So lets start with their make-up one, aptly titled, Barry M Lookz.
The interface varies slightly from the picture below but as you can see the first thing you notice is colour and the next thing is interactive opportunities.
I know it may look a little teeny bopper but it’s actually quite fun. The basis is really the quick make-up videos they have complete with instructions.
You can also browse wallpapers (which satisfied my need to personalize my iPhone) You can also join the M-Club (it’s also available to view on the main Barry M website) via your App which allows you to upload your Barry M make-up pictures plus view other people’s photo.
Some reviewers were disappointed with this App but it’s FREE so I’m really not sure why they were grumbling. The videos are quick and show what can be possible in Barry M make-up and have a few other things thrown into the mix.
The Nailz Apps by Barry M is really just the same – but if you love styling your nails then this would be a good app to get for video tutorials.
I will talk about my experience with Barry M products in another post.
Next up: – Lancome..
So I was surprised to see Lancome have their own app. I did get rather excited until I realized it’s really just promotion for an make-up campaign they had last year. However, that said, there is a rather nifty little piece of kit inside the app itself and although it’s a little limited its still fun to play with for about five minutes. It’s a blank face which you can add colours from the make-up range from. As I said, its limited because if the choice of colours.
In my opinion this App is fun to play with for a short time and then deleted. You’d be better off going to the Lancome blog for new looks and make-up video tutorials.
Now we move on to an App called Celebrity Make-up Looks which features celebrity make-up inspired video tutorials. Each look links to a youtube video. It’s pretty interesting and it seems to be updated regularly with new looks. I enjoyed the diversity of the looks and also seeing different artists do their thing. Give it a try – once again – it’s FREE!
So there’s three iPhone apps to get you going. Enjoy!
V x
